China-based smartphone maker Realme, that clocked seven percent market share in India in the first quarter of 2019, is Intending to Market at least 15 million handsets in the Nation by the end of year, the Organization’s India CEO said on Monday.
The online-focused device maker that came into life in 2018, was also one of the best five smartphone brands in the fourth quarter of 2018 with eight per cent market share.
“The prices and sales will not have such a massive gap,” Sheth replied when asked when the company was aiming only in the shipment amounts.
Realme, that started as a online-only brand, today gets the majority of its earnings from offline channels, according to Counterpoint Research.
The handset maker will set up six exclusive stores in metros at the end of the year. The first such shop will be opened in July.
However, the business stated it will also revolve around the tier-2 and tier-3 cities.
We’ll also look to set pop-up stores in the northeast,” noted Sheth.
The company is targeting 50 pop-up and six exclusive stores this season. The retail outlets would house Realme’s portfolio of smartphones, Realme”Buds” and backpacks.
“We already have our own earbuds and earlier Diwali, we’ll also have our very own assortment of accessories. We’ll come up with our own electricity bank, Bluetooth headset, besides several more smartphones,” the executive said.
Currently, the brand has a retail presence in 50 cities, including Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh, and is expanding footprint to meet the growing demands of customers.
“We have already established multi-brand retail outlets in 39-40 cities and we’ll reach 20,000 multi-brand retail outlets throughout 150 cities until 2019 finishes,” said the company executive.
The company introduced its first exclusive kiosk at the pop-up purchase in New Delhi on Saturday. The kiosk lets customers experience and buy from the Realme portfolio.
The Chinese handset manufacturer currently has one of its research and development (R&D) bases in Hyderabad and another in China, although its manufacturing factory is located in Greater Noida, which includes a production capacity of almost 60-80 million handsets per year.
The firm introduced the Realme 1 model at May 2018, marking its foray into the entry-level smartphone section.
Based on CyberMedia Research (CMR)’s mobile handset file, the firm’s smartphone prices rose by over 600 percent at the September-October period in comparison to the July-August period in 2018, thus, making it the most notable emerging brand in India.
Produced as OPPO’s sub-brand, Realme has become an independent brand targeting the worldwide childhood.