In an event held today in New Delhi, Nokia launched yet another smartphone in the marketplace. Touted as Nokia 2, the smartphone is the most affordable handset among the smartphones it has established till date. While the company has not declared the Indian price for the handset, it did announce a global retail price of EUR 99 which is approximately Rs 7,000 in India.

Falling under the budget section, the phone features a 5-inch LTPS HD display with a display resolution of 1280×720 pixels, contrast ratio of 1:1300 and Corning Gorilla Glass 3 protection on the top. It has a polycarbonate body together with an aluminium frame. The Nokia two is powered by 1.3GHz quad core Snapdragon 212 processor mated with 1GB RAM and 8GB internal storage which is expandable via microSD card. In the camera section, the phone has an 8-megapixel primary sensor with LED flash plus a 5-megapixel sensor on the front. It comes with a 4,100mAh battery which the provider claims to endure for 2 days.

Speaking regarding the budget section phones, the category basically includes phones which we could say, are made for the first time smartphone users. That is, it aims those who desire to own a smartphone with best possible features in a low price tag. And, this includes a high number of people as the major part of the Indian population employs budget smartphones.

If we talk about the attributes, camera is considered as the most important factor in deciding which phone needs to be bought followed by storage space, processor and RAM. Essentially, consumers who want to switch over to a smartphone from a characteristic phone try to find a handset which is basically below Rs 10,000, and HMD International is trying to gain attention from these buyers with the Nokia 2.

Looking at the specifications of this phone, they don’t place a benchmark. In a way the Nokia 2 offers a more balanced strategy. While the core hardware is not impressive, features like the massive battery, solid build quality, stock Android with timely updates along with the great looking display do make up for it.

The only other considerable options are the Lenovo K6 Power, the Moto C and Moto E range, and also the Micromax Infinity, all of which are either not at par with all the hardware, or are ageing devices.

So why would one not opt for the Xiaomi phones within the Nokia 2? It gained huge popularity with its Nokia 3310 handset as it launched it in September, 2000. The solid built, long lasting battery and the Snake game is exactly what made that handset therefore popular with the masses. Not just that, other handsets like the Nokia 6600, N70, N72 were popular also.

One thing, that Nokia offered at the time was a variation in design. The attributes provided by the company were so good that people blindly purchased the phones. They turned into the most reliable phones in the industry. And, even after seventeen years that the faith of these users in the newest still exists. Sure it got lost in the way if it transferred in with Microsoft. But the brand new Nokia below the guidance of HMD Global is making a steady comeback in the smartphone space.

Nokia was the brand made by individuals and its comeback is being felt worldwide. It has the potential to bounce back and who knows, perhaps in a couple of years, Nokia will be back as the chief of the smartphone world.