Netflix Says It Looks to Become More Transparent, Will Share Viewership Data

Netflix Wants to Discuss more details on its viewership numbers and be more transparent in the Long Run.

The organization, in its latest earnings call, has confirmed that it will gradually and steadily become more transparent and discuss viewership data of films and shows. Netflix was rather tight-lipped about its numbers until quite recently, and also this secretive behavior led to a lot of questions from investors.

Sarandos detailed with this gradual transparency strategy during the most recent investor call. He said that the company will begin releasing granular information to unique groups soon — to producers, then to subscribers, and later into the press. There’s no clarity on how Netflix plans to disseminate the massive pool of information. It’s still unclear if only original shows and films’ viewership data will be released, or the dataset will include all content.

The company raised many eyebrows after it spent $100 million for its 2019 streaming rights for the TV show Friends. In a January earning calls, Sarandos clarified,”I would look at it like these are less financial metrics since they are cultural metrics. I think it’s important for artists to understand, to possess the audience also know the size of the reach of their work. So that is why you’ll find us ramping up a little bit more and giving and more out — even sharing a little more of that information.”

Netflix considers a film as viewed when members view at least 70 percent of it. If it has to do with a TV show, it is considered as viewed if at least 70 percent of one episode is viewed. In January, Netflix said that Sandra Bullock-starrer Bird Box had been viewed by 80 million households in the month, and 45 million readers had watched it in the first seven days. Back then, in addition, it claimed that the psychological thriller series You, and high school drama Gender Education was seen by over 40 million families in the first couple of weeks, while Spanish teen series Élite had scored 20 million members.

In its latest Q1 earnings report, Netflix confirmed the popular series The Umbrella Academy has been viewed by more than 45 million member families in the very first month of its release. Triple Frontier — from Margin Call director J.C. Chandor — has been seen by over 52 million families in the initial four months on Netflix, as well as The Highwaymen, starring Kevin Costner and Woody Harrelson as two lawmen that are tasked with bringing down Bonnie and Clyde from the 1930s, is supposedly”on track to being watched by more than 40 million families in its first month.”