Microsoft has acquired gaming start-up PlayFab for an undisclosed sum and will incorporate its services into Azure platform to help developers build better games.

Microsoft. Reuters.Microsoft. Reuters.

PlayFab forces more than 1,200 live games and has served over 700 million gamers.

PlayFab technology is being used by entertainment companies like Disney, NBC Universal, Wizards of the Coast, Nickelodeon, Bandai Namco, Rovio and Capcom.

“Our system of scalable game services, sport analytics, and LiveOps tools are assisting more than 3,000 studios progress from shipping static software to creating games that scale gracefully and evolve over time with fresh content, live events, and frequent updates,” PlayFab CEO James Gwertzman said in a post.

PlayFab asserts to process over 1.5 billion transactions a day, nearly 20,000 transactions a second.

“Microsoft, with its deep experience in cloud and gaming computing, is a perfect house for PlayFab as we enlarge our platform and features,” Athe firm said.

“Microsoft’s international existence and world class Microsoft Azure server infrastructure complement PlayFab’s services, which makes it simpler for studios to concentrate on creating great games instead of back end technology,” it added.