Indian phone maker Micromax on Tuesday announced Bharat-1, the company’s first 4G-enabled attribute phone that will allow customers to create “unlimited” voice calls and have “unlimited” high-speed data at a nominal cost of Rs. 97 per month, due to its partnership with BSNL. 2,200. The Bharat 1 handset rivals Reliance Jio’s Jio Phone, and the low-cost smartphone with Karbonn Mobiles and Airtel.

From the looks of it, the Micromax Bharat-1 attribute phone appears like one of the old dumb handsets which were in fashion a decade ago, but inside the device have been contemporary hardware modules. It is powered by an entry level Qualcomm Snapdragon chip that permits 4G VoLTE support. The Micromax Bharat-1 also supports more than 22 languages. There is a 2000mAh battery.

The “Made in India” Bharat-1 is a dual-SIM capable feature phone. It sports a 2-megapixel camera around the back side, and a VGA camera upfront. The Bharat-1 will offer access to more than 100 live TV stations, you will find tons of music and videos as well, Rahul Sharma, a founder of Micromax said. At Rs. 97 tariff plan, you could do everything on this phone, ” he added.

Sharma said the Bharat-1 phone will charge customers less than Jio Phone down the line. 3,364, compared to Rs. 3,336 that a user of Jio Phone will invest on the device, Sharma said. But if a customer uses the respective devices for a couple of decades, the Reliance Jio’s Jio Phone will end up costing them Rs. 5,172, whereas the Bharat-1 would cost them Rs. 4,528. Three years down the line, the Bharat-1 will price customers Rs. 5,692, while the Jio Phone price them Rs. 6,008 during the same period.

The Bharat-1 attribute phone comes pre-loaded with BHIM UPI payments program, in addition to BSNL’s wallet app, the executives said.

A lot is riding on the Bharat-1 for Micromax, which has lost much of its smartphone market share to Chinese smartphone makers in the last couple of years. The organization, which after launched dozens of smartphone models each year, has launched just a small number of models this season. The company wanted to watch that the “Chinaman” exhaust their sources, Rahul Sharma, co-founder of Micromax said in a recent media event.

However, the company’s Bharat-1 is expected to face stiff competition from Reliance Jio and Airtel. Reliance has already committed to ship over six million Jio Phone handsets, a device it sells for “complimentary”. The business is expected to resume the pre-orders for the Jio Phone after this year.

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If this competition was not enough, earlier this month telecom operator Bharti Airtel partnered with Karbonn Mobiles to introduce a 4G-enabled smartphone in the price of a characteristic phone.

The company said the Karbonn A40 Indian smartphone will be sold at Rs. 1,399 (a price cut of approximately 60 percent). On top of this, the phone includes a monthly package of Rs. 169 from Airtel. The potential customers are required to make a down payment of Rs. 2,899 for the smartphone, however.