IPhone X was at the middle of the Apple launch event tonight as the company launched three iPhones at the exact same event for the first time. The new iPhone X is placed above the new iPhone 8 and iPhone 8 Plus, also contains many features that both models don’t. The highlight, of course, is your bezel-less design, along with the Face ID facial recognition system. In fact, the Touch ID fingerprint detector – a staple of the iPhones since the iPhone 5s – needed to make way for the bezel-less design, thus Face ID is the only means of identity authentication. While iPhone 8 models will be available from September 22, people looking forward to the iPhone X release will need to wait till November.

Apple is doing away with the Touch ID, the fingerprint scanner embedded with Home Button that it introduced with iPhone 5s model. The iPhone X hosts a range of sensors including flood illuminator, infrared camera, front camera, and dot projector to permit customers to unlock the iPhone X by simply looking at it – a platform called Face ID.

Face ID is quicker and more secure than the Touch ID, thanks to specialised hardware and algorithm driving that hardware. “The facial recognition grows with time. It learns your own face and adapts to your own face” Phil Schiller, Apple VP of Worldwide Marketing said. “It functions in day, it functions in night.” Face ID will work with third-party apps also, Schiller said.specialised hardware and algorithm driving that hardware. “The facial recognition develops with time. It learns your face and adapts to your face” Phil Schiller, Apple VP of Worldwide Marketing said. “It functions in day, it works in night.” While Touch ID could be tricked one in 50,000 times, Apple said, Face ID sees one error in one million times, citing its own internal data. Face ID will work with third-party programs as well, Schiller said.

The new iPhone X Face ID facial recognition system replaces the Touch ID fingerprint scanner

The depth-gauging front camera may be used for another function, Schiller said. It is possible to create animated emojis – known as Animoji – that resemble your facial expressions. Users can use this feature in Messages. The business is also betting on augmented reality as a selling point in the iPhone X model.

The iPhone X comes with a duo of 12-megapixel rear cameras, that are bigger (f/1.8 and f/2.4 apertures), and quicker. For your 7-megapixel selfie camera, the business says it is bringing Portrait mode feature, which it introduced with all the iPhone 7 Plus final year.

In certain ways, the company is testing the loyalty of its customers with the Rs. 89,000 price tag, more than it has ever asked before for its phone. Analysts however noticed that the company might still have the ability to sell enough of those models. In a poll earlier this month by Creative Strategies and SurveyMonkey, 21 percent consumers said they would purchase the costlier iPhone regardless of the price, although 33 percent existing iPhone users said they wouldn’t update if it was too expensive.

“The very expensive iPhone model, an iPhone 7 Plus with 256GB storage, already prices USD 962 unlocked and SIM free. If Apple adds a new model which costs a few bucks more it will have no impact on customers that are looking to spend $150. They are entirely different market segments,” Ian Fogg, an analyst with IHS Markit told trademarks 360.

“If the new flagship iPhone is genuinely different to other smartphones it will do two things to get your mainstream India smartphone market: It will specify a design motif which we will see other smartphone makers copy during the next few decades, and eventually these design hints will be available in sub $150 smartphone models,” he said. The sub-Rs. 10,000 smartphone marketplace is the most popular in India, according to data in many marketing research firms.

“And, it will function as a halo merchandise to encourage consumers to buy Apple’s entry level smartphone models, currently the iPhone SE and iPhone 6, so consumers that are drawn to Apple’s brand pick the models they could manage,” Fogg added. “There will obviously be a few customers in each country who are able to manage the most expensive iPhone regardless of the price tag. But Apple aims to produce mainstream quality products, not a super niche luxury, not commodity products. A product which might fall into the luxury niche in India, might be a mainstream quality smartphone in Japan, USA, or parts of Western Europe.”