Shah, who combined Instagram at 2015, assumed that the position previously held by Adam Mosseri, that had been appointed as Instagram’s mind in October, following the high-profile exits of co-founders Kevin
As the manager of product management for Instagram, Shah headed customer, business, and earnings products divisions, such as research, research, Advertisements, IGTV, and shopping.
The appointment of Shah comes at a time when Facebook’s core platform is under fire for how it protects customer data, while it defends against political attempts to spread false info.
Facebook has seen lots of executive departures this season, such as departures of co-founders of Facebook-owned messaging program WhatsApp Jan Koum and Brian Acton.
Late last month, Instagram launched a new feature dubbed”Close Friends” allowing consumers to share their stories using a smaller group of people.
The new feature, which will appear on the user’s profile in the side menu enables Instagram’s more than 1 billion users to create a smaller group of friends and share stories exclusively with the group.
Facebook has been focusing on Instagram, its fastest-growing revenue generator, since the social networking website’s core system has come under fire from regulators pushing to boost information safeguards for individual privacy, to battle addiction to social media, and to stop misinformation or fake news.
Rival Snap owner of Snapchat, which faces stiff competition in Instagram has been redesigning the program to lure more users and advertisers. Snap additionally bagged a $250 million (approximately Rs. 1,800 crores) investment from Saudi Arabia’s Prince Alwaleed bin Talal because it changed toward a self-serve version for advertisers.