How a Japanese Billionaire Took Over the Top Spot on Twitter

What gets Twitter users more excited than a year’s supply of Wendy’s chicken nuggets?

The most retweeted tweet of time goes to Yusaku Maezawa, a Japanese billionaire supporting the e-commerce company Zozotown. His message into the Twitterverse promised 100 winners an opportunity to win a parcel of JPY 100 million, or about $920,800, if they retweeted him.

Maezawa stated his advertising Twitter was a show of appreciation after Zozotown marketed JPY 10 billion worth of product through its New Year’s sale. His message has been retweeted more than 5.5 million times. He said that he would get in touch with the winners through message.

Twitter verified that Maezawa’s post is now the most retweeted message about the stage and that the tweet is considered a”contest/sweepstakes” advertisement and is permitted on Twitter.

Maezawa is not only a high-profile entrepreneur: He’s also slated to be SpaceX’s first tourist to pay for a trip around the moon. Last year, in an unveiling at SpaceX headquarters in Hawthorne, California, Maezawa declared that he had bought every chair on SpaceX’s inaugural flight to Earth’s satellite, scheduled to embark in 2023 and take approximately a week. Maezawa said he would invite up to eight artists to join him on his trip to the moon, leading to the production of artworks”to inspire the dreamer in all of us”

Maezawa has about 6 million followers on Twitter.

The new winner of retweets ousted the former record holder, Carter Wilkerson. In 2017, the then-16-year-old kicked a viral effort for Wendy’s to give him free chicken nuggets for a year. Wilkerson’s tweet gained over 3.5 million retweets. Wendy’s gave $100,000 to the Dave Thomas Foundation as a part of his campaign, and Wilkerson said he raised $5,000 for a regional cancer-related organization off the nuggets effort.

“I do not take too much offence that I lost the album because just getting my chicken nuggets and getting the money for charity was more important to me personally than breaking the record,” he said in an interview Monday. Now 18 and also a full-time faculty student, Wilkerson said he anticipated to be beaten eventually but was amazed by how quickly Maezawa gathered retweets. It took Wilkerson about a month after his first conversation to beat the former record holder, Ellen DeGeneres, who posted a celebrity-packed selfie taken by Bradley Cooper at the 2014 Oscars. “It’s super surprising that I am not there anymore,” he explained.