HMD Global has now acquired rights to the PureView Signature from Microsoft.
The fresh development makes the Nokia new licensee capable of employing the PureView brand on its own future versions. The PureView brand entered the cell phone market with the launching of Nokia 808 PureView in January 2013. While it had been released on a Symbian OS-based handset, it expanded to the Windows Phone-powered Nokia Lumia 920, Lumia 1020, and Lumia 1520 handsets as well.
In accordance with the signature record on the EUIPO website, the PureView trademark was originally registered in January 2012 and HMD Global obtained its rights from Microsoft on August 23. Folks at Nokiamob.net first spotted the record.
While HMD Global now owns the camera-focused PureView brand, we may want to wait around for some time to see some Android smartphones featuring the PureView brand. However, it’s worth mentioning here that together with the most recent entry of this PureView new to HMD’s portfolio, the Nokia new licensee back in July a year ago collaborated with Zeiss to start deploying high-end optics on Nokia smartphones. The original Nokia 8 last year came as the first Android-running Nokia smartphone with Zeiss optics-powered dual rear camera installment .
The last model that transported the PureView branding was that the Lumia 950. On the other hand, the 808 PureView along with also the Lumia 1020 were the two handsets which made the PureView brand strong enough to make the competition tougher for flagships offered by companies like Samsung, Sony, and HTC.
Thinking about the historic record of HMD Global which performs off nostalgia for the heritage Nokia developments such as the Nokia 3310 and Nokia 8110 4G, it is safe to anticipate some old PureView branded handsets at a brand new package. The company will deliver an Android-running Nokia 808 PureView or the fantastic grand successor to the Nokia 1020. Having said that, we need to wait at least for a while to find out what HMD must surprise the smartphone marketplace.