Roughly three years back, Google had launched Nearby Notifications for Android apparatus, that was meant to suggest programs and sites to users according to their place. The business has announced that on December 6 this year, it is going to shut down the Nearby Notifications service. Google to Discontinue Android's Nearby Notifications Feature Due to SpamLaunched in 2016, the Nearby Passport attribute was part of Google’s goal to assist users discover contents and apps according to their current site. For instance, if you are visiting a new place, the Nearby attribute will show the appropriate app/ site for a notification so that you may download if it is beneficial. It was meant to be a useful feature for those who like additional information about a place they’re seeing. Users are not always informed about these programs and services provided by location-centric businesses, but Nearby appeared to fill that gap. It also inadvertently ended up helping developers get noticed. However, Google is mainly discontinuing this service since it found programmers abusing the platform to use it to send spam to people nearby.

In a blog article , Ritesh Nayak M, Product Manager at Google, states,”Our aim was to bring engaging and relevant content to users – to provide useful information . Developers have leveraged this technology to let users know about free Wi-Fi provide guides while in a museum, and list transit schedules at bus stops.”

“However,” he added,”we detected that a substantial increase in locally irrelevant and spammy notifications which were resulting in a poor user experience. While pruning and filtering will help, in the end, we’ve got a very large bar for its quality of articles which we deliver to customers, especially content that’s delivered via notifications. Ultimately, we have decided that these notifications did not meet that bar.”

Google will also stop delivering Eddystone and Physical Web beacon notifications. But programmers can continue to have access to the beacon dashboard and can deliver proximity-based experiences very similar to Nearby Notifications via their own programs using our Proximity Beacons API.