Google launched its very own “stories” format Tuesday to contend with Snapchat and Instagram using image-driven news posts aimed at mobile phone and tablet consumers.
Google Search Stories

Content for its “AMP stories” originally comes from outlets like CNN, The Washington Post, Conde Nast, Wired and US People magazine, and is designed to load much faster on mobile devices than traditional articles and videos.

“On mobile devices, users navigate a great deal of articles, but participate with few comprehensive,” said Rudy Galfi, who’s heading the driveway at Google.

“Images, videos and graphics help get viewers’ attention as rapidly as possible and keep them engaged via immersive and easily consumable visual information,” he added.

“AMP tales” posts fill the display and therefore are image and video led. Users may tap on the home screen to see further or simply swipe to another article.

Google asserts the arrangement, which it is opening up to software developers, provides “novel ways to tell immersive stories” without the “prohibitively high startup expenses, particularly for smaller publishers”.

It was developed with major US media outlets and may also be read on a computer, although its promoters said the immersive effect is much better on mobiles.

“AMP stories aim to create the creation of stories as easy as you can from a technical perspective,” Google said.

However, AMP Stories provide “gives great editorial liberty to content creators,” it claimed.

Snapchat, Instagram and especially Facebook have all greatly utilized their own stories formats such as full-screen displays of articles.

Google said that it eventually plans to bring “AMP stories to goods across Google, and expand the ways they look at Google Search.”