During its winter launch event in Shenzhen, Chinese smartphone manufacturer Gionee looked to catch up with the latest trend in the smartphone industry by showcasing eight FullView smartphones across different product lines and price points. Gionee’s FullView smartphones, don’t quite sport the ‘all display’ look seen in some rival smartphones, however they have a higher screen-to-body ratio in contrast to the company’s additional devices. Out of those eight smartphones showcased in the event, one – the Gionee S11 – will head to India in another couple of months, while the following, the Gionee M7 Power, was launched in India earlier this month.

The first device unveiled in the event was that the Gionee S11S, which comes with a 6.01-inch FullView full-HD+ (1080×2160 pixels) AMOLED display. The body of this Gionee S11S is made out of glass and metal, featuring a “shiny” finish with optical nano coating plus a “3D-curve” design that’s apparently inspired by cars. It packs a stainless steel frame and dual camera setups at the front and back – 16-megapixel+8-megapixel at the rear and 20-megapixel+8-megapixel in the front – with actual time bokeh effect and Face Beauty 4.0 that’s capable of applying different effects based on skin colour and face form. The front camera has a field-of-view of 105 degrees. The phone is capable of creating “3D photos” by stitching multiple images together. The selfie camera can be triggered via the fingerprint scanner at the back, which may also be mapped to trigger different programs.

The Gionee S11S, like other phones showcased in the event, runs Amigo 5.0, Gionee’s heavily customised flavour of Android. A new game mode will stop notifications from coming in when you’re playing a game or watching a video. A new location-based service will drive promotions to you when you walk into a restaurant or shop, and show you maps once you’re in the airport, attributes that will be available just in China. All phones showcased in the event are dual-SIM devices with support for expandable storage and come with FM radio, 3.5mm audio jack, along with a Micro-USB port.

Gionee S11S

In terms of specifications, the Gionee S11S comes with 6GB of RAM and 64GB of storage. The S11S is powered by a 3600mAh battery with 18W (9V/2A) fast charging service. The Gionee S11S launch price is CYN 3,299 (approximately Rs. 32,250).

The Gionee S11 shares the exact same design as the S11S and comes with dual front and back cameras (16-megapixel+8-megapixel at front, 16-megapixel+5-megapixel at rear), Helio P23 SoC, 5.99-inch full-HD+ display, a 3410mAh battery, 4GB of RAM, along with 64GB of storage. The Gionee S1 launch price is CYN 1,799 (approximately Rs. 17,500), and like we mentioned earlier, it will start in India shortly.

Gionee S11

Next up is the Gionee M7 Plus that comes with “double security encryption chip” that can be used to reestablish connections, photos, and messages, if you want. It comes with a leather finish in the back that’s been treated with a 105-step process with quality at par with various luxury brands, Gionee says. The frame is made from stainless steel with 21K gold coating.

The Gionee M7 Plus attribute a 6.43-inch full-HD+ AMOLED display with a screen-to-body ratio of 86 percent. It packs a 5000mAh battery and also support for 10W wireless charging. It has a 16-megapixel+8-megapixel rear camera setup and also an 8-megapixel camera in the front. The Gionee M7 Plus is priced in CNY 4,399 (approximately Rs. 43,000).

Gionee M7 Plus

At the event, Gionee also announced that the Gionee M7, originally unveiled in Beijing in September, will now be available in Maple Red and Amber Gold colour variants too.

Gionee also introduced two new members in the F-series, the Gionee F6 (aka Gionee S11 Lite) – which comes with a 5.7-inch HD+ (720×1440 pixels) display, 3GB of RAM, 32GB of storage, 2970mAh battery, Snapdragon 435 SoC, 13-megapixel+2-megapixel rear camera installation plus 8-megapixel front shooter, – and also the Gionee F205 – which packs a 5.45-inch HD+ (720×1440 pixels) display, 8-megapixel and 5-megapixel back and rear shooters, 2GB of RAM, 16GB of storage, MediaTek 6739 chipset, plus a 2670mAh battery. The Gionee F6 and Gionee F205 are priced at CNY 1,299 (approximately Rs. 12,700) and CNY 999 (roughly Rs. 9,750) respectively.

Gionee F205

The last new launch of the day has been that the Gionee M7 Mini which comes with a 5.5-inch HD+ (720×1440 pixels) display, 2GB of RAM, 32GB of storage, is powered by a Qualcomm Snapdragon 425 SoC, packs a 4000mAh battery, also contains 8-megapixel front in addition to rear cameras. The phone is priced at Rs. 13,650).

The eighth FullView device showcased in the occasion was the Gionee M7 Power, which was launched in India recently.

Gionee states it worked with programmers to make certain apps optimised for its FullView18:9 aspect ratio displays are available via various app stores in China, with over 2,000 optimised apps and over 1,900 optimised games currently out there. The business claims to have done exactly the same with various video streaming services as well.