The International is Valve’s annual Dota two tournament. It’s widely considered the most prestigious event of this year with its latest event, The International 2017 (TI7) having a prize pool of around $24 million.
And while it’s streamed live on the Internet via Twitch and YouTube, the business has realised that there’s a bigger audience to aim. In an attempt to do so, TI7 will be broadcast on television in India on Discovery’s brand new sports channel Dsport. This is a first for Dota two in India.
Although TI7’s grand finals are live from 2:30am IST on Sunday, August 13, Dsport will be broadcasting it out of 11am IST on the same day. The reason for this movement is to maintain the multiplayer online battle stadium (MOBA) accessible to novices.
“The core audience for Dota two is like the test match cricket watching crowd in India and they’ll see it as it happens live. Our aim is to get the IPL audience to watch it,” says Nodwin’s Akshat Rathee into Gadgets 360.
Doubling down on accessibility appears to be of importance with Dsport’s broadcast of TI7 will comprise Valve’s Newcomer Stream to aid understanding of the intricacies of Dota 2.
“95 percent of TI7 is because you would see it globally,” Rathee tells us. Which means that fans old and new can breathe easy. In terms of the five percent? There will be several local additions such as views from local pub stomps along with a predictions segment as well.
With Dsports successfully showing neighborhood ESL Counter-Strike: Global Offensive matches, Dota 2 seems like a logical step forward. More so with TI7 and attention the event garners.