The Pune based manufacturer has been in the news for plenty of reasons, and many often than not, it is a good one. With the latest being the eyebrow-raiser Triumph-Bajaj global partnership, Bajaj is making the right moves to get in front of the competition shortly enough.
Now, fresh information from the industry resources is pointing out in the firm’s newfound love for alternative fuel powered vehicles, most probably being electric. Coined as “Urbanite”, the new job will aim at developing upmarket products in the electric vehicle section.
Bajaj is one of the world’s largest motorcycle maker based in India. We all know how well KTM has partnered with Bajaj to handle the majority of the Austrian brand’s operation today, including manufacturing all of the KTM bikes at its Chakan facility in Pune and selling them all around the globe. Bajaj-KTM has also now procured a similar takeout with all the Husqvarna brand because of KTM’s acquisition of their Husky in 2013.
Then in 2017, the brand opened up a new chapter of possibilities once an alliance was formed with the British legendary motorcycle manufacturer, Triumph, to capitalize on each other’s offerings in their respective operations.
Since that time, the industry is abuzz with enumerating the possible results this alliance will and can have within the automotive sector. Being one of these, or as an entirely standalone project, Bajaj has confirmed working towards creating a niche business in the electric vehicle market as we talk.
To be exactly what the Tesla is to get its four wheeled world, Bajaj via “Urbanite” aims at building high-end chic products that will continue to resonate the business’s MD, Rajiv Bajaj’s game plan of not specifically catering to the volume business.
These theorized electric two wheelers will not be any similar to the ones currently sold by Hero MotorCorp. Instead, will be made with all bells and whistles for the niche up-market segment. What this indicates is, we will seldom find an electric commuter motorcycle from Bajaj (do not even think about a electric scooter); instead will find the Dominar range or similar outfits fitted with electric power supply rather than liquefied dinosaurs.
Although nothing can be said with certainty, Bajaj aims to launch both two and three wheeled electric vehicles until the beginning of the following decade. We also cannot be sure on if the new aims only to create electric powertrains as well as an entirely new range of motorcycles running on an electric supply.
Certainly, Bajaj is making a powerful statement here and is confident about missing the party in the commuter or scooter segments of 100cc-125cc. With brands like KTM, Triumph and Husqvarna under its umbrella, Bajaj Auto is on a path to be a niche brand since Bajaj will have its hand into making motorcycles for the entire assortment of capacities including electric vehicles today.
Sub 250cc, Bajaj itself takes up all operations, KTM and Husqvarna will concentrate to the 250cc — 400cc category and Triumph will swoop in for the 400cc — 800cc segment of motorcycles. And “Urbanite” catering to the electric vehicle industry.
It is not just Bajaj which is interested in the electric segment, Honda with Hitachi and Hero with Bosch are moving to establish themselves ardently in the section that will fill the country streets with the inevitable alternative fuelled vehicles.