Apple on Thursday launched a television advertising campaign promoting its position on data privacy, wanting to distinguish itself from tech business competitions like Alphabet’s Google and Facebook that have become the target of regulatory scrutiny within the problem.
The advertisement will be displayed in other countries later, but Apple declined to say whether it would broadcast in China or how much it was spending on the effort.
The spot shows a variety situations such as people shutting window blinds, doors or shower curtains to seek out solitude and says,”If privacy issues in your own life, it should matter to the telephone your lifetime is on. Privacy. That is iPhone.”
In particular, Cook has singled out the assembly of profiles of customers for the purpose of targeting advertisements – the heart of how Google and Facebook make money.
However, the television area is the first time the Apple has pushed the issue to consumers in a nationwide ad campaign. Apple’s sole previous privacy advertisement has been a billboard in the Consumer Electronics Show in Las Vegas in January that said,”What happens on your own iPhone, stays on your iPhone.”
Apple’s campaign comes as big technology businesses are under unprecedented scrutiny of their information privacy practices. Google and Facebook have drawn consumer lawsuits and inquiries from lawmakers.
Both companies have stated they’re making modifications to improve user privacy. Last week, Facebook founder Mark Zuckerberg reported the company plans to reestablish more of the discussions happening on its own messaging solutions, which might restrict Facebook’s visibility to those discussions.
Apple’s primary rival is Google, making the Android operating system that powers most of the world’s mobile telephones. Google this week said it’s working on privacy enhancements for Android, like locking down access to your phone’s camera and mic.
For its part, Apple is attempting to persuade consumers it can provide competitive attributes, such as customised news reading lists, without Apple seeing their information.
Apple’s phones do collect information on customers, however, the company has said that it cannot view that info since it stays encrypted with a private postcode on the consumer’s device or has identifying information stripped away prior to being delivered to Apple.