Having a view of kick off its content streaming service for the masses, Apple reportedly has plans to launch an Inexpensive dongle.The dongle, which will be very likely to sit alongside the present Apple TV, would compete against Amazon’s Fire TV Stick along with Google’s Chromecast. The Cupertino giant especially established the fifth generation Apple TV that dubbed Apple TV 4K in September a year ago to empower high-end viewing experience. The most recent model supports 2160p playback as well as works with criteria such as HDR10 and Dolby Vision.
The streaming dongle has been a part of internal discussions in Apple, reports The Info, citing people familiar with the evolution. The dongle is supposed to set the pitch to the upcoming video streaming service that’s very likely to undertake contenders like Amazon Prime Videoand Netflix. Before this season, it was also noted that Apple could deliver a subscription bundle to supply original TV shows, music support, and news articles under one roof – someplace like the way Amazon drives its subscription-based Prime service which includes Prime Video, Prime Music, Prime Reading, along with Prime Now among other important services.
Thus far, Apple TV is available as the lone streaming device by Apple. Amazon even lately brought the Fire TV Stick 4K that comes in Rs. 4,999 ($49.99 in the US). This highlights the need for a cheap Apple dongle.
The new dongle can help Apple widen its presence in the marketplace of streaming media players. According to a recent report by Parks Associates, the possession of flowing media players has grown from about half of US broadband households in 2010 to 40% at the start of 2018. The report also said that the Apple TV leads on the paths of gaming and simplicity of finding something new to observe and buying new content. Data startup Thinknum also reported that Apple TV has now been the second most selling 4K streaming apparatus in the US following Amazon’s Fire TV Stick 4K. This is in spite of the fact that the Fire TV Stick 4K is significantly lower compared to Apple TV 4K.
Apple is also likely to deliver a dedicated program for smart TVs that will work for its original content. The company is rumoured to have plans to spend $1 billion (roughly Rs. 7,100 crores) because of its original displays. The content is expected to be available free of charge for viewers who have Apple devices.
In the recent past, Apple has signed some production deals to kick off the evolution of its own content streaming support. The business also brought celebrities such as Oprah Winfrey on board to create a model competing with Amazon, Netflix, and other streaming solutions.
Meanwhile, it’s safe to take the report around the streaming dongle with a pinch of salt.