Airtel has gradually increased the data limit for its Rs. 549 plans, suggesting that the tariff war between Jio along with the incumbents won’t be letting up anytime soon. The revised Airtel plans currently provide 500MB more data per day to consumers, along with other freebies. With this upgrade to the plans, the operator is now in a much better position to compete with all the corresponding Jio plans concerning data allocation. Even though Vodafone and Thought are yet to update their own plans with similar daily data limitation, it will not be long until they revise their respective plans as well, when the trends seen in the last couple of months are anything to go by.

The Rs. 349 Airtel plan was launched in September and initially came with 1GB daily data allocation, together with unlimited local and STD calls and 100 SMSes every day and legitimacy of 28 days. The daily data limitation was increased to 1.5GB in November, approximately two weeks following Jio upgraded its plans. Now, the Rs. 349 plan features 2GB information per day, thus giving users a total of 56GB data in the validity period. Moreover, users may get free outgoing calls on drifting with this bunch now. In Contrast, the Jio Rs. 309 plan features 49GB information at 1GB daily and 49-day validity, together with complimentary calls, 3,000 SMSes, drifting incoming calls, and accessibility to Jio programs.

Similarly, the Rs. 549 program by Airtel had 2.5GB daily data limitation till recently, but will now supply consumers 3GB data every day. In addition to this, users may get unlimited local and STD calls and 100 SMSes, and free incoming calls on roaming. With validity of 28 days, it provides Airtel subscribers with a total of 84GB data. Jio, in contrast, offers 1GB data per day and additional coupons at Rs. 509, however with validity of 49 days.

On the Airtel website and app, the Rs. 349 and Rs. 549 plans continue to be listed with the previous data allocation, but when you add them to the cart, they show the new data limitations of 2GB daily and 3GB per day, respectively.

Back in November, Vodafone and Idea had updated their own Rs. 347 plans to accommodate Airtel’s 1.5GB daily information limit. Another similar transfer can be expected from them this time round also because in the aftermath of information democratisation over the past year, operators are quick to offer more information at more affordable prices in order to retain subscribers.